Wellness · Personal brand · Digital experience
Superhuman
A high-conviction digital experience for a private health practice, and the application that runs it.
The brief
A biomarker-led private practice with a maximum of six clients at any time. The site had to sell a high-price engagement to people already failed by specialists, then run that engagement day to day.
What makes it different
An application with a marketing site attached, rather than the other way round. A client dashboard and an admin console sit behind Cloudflare Zero Trust, with role separation between client and coach.
Inside
The client dashboard
Every client gets a private dashboard on their phone or computer: a resource library, bloodwork scores, weigh-ins and progress, habit streaks and a direct line to their coach. It sits behind Cloudflare Zero Trust, with a separate admin console for the coach.
The result
One system from first visit to daily coaching, with nothing to maintain and no server to pay for.
