Festive · Interactive · Greeting experience
Panch Deep
An illustrated Diwali lane you walk through one day at a time, lighting a lamp on each, then sending the light on as an animated card.
The brief
A Diwali greeting for everyone, in eleven Indian languages, built to be passed hand to hand on WhatsApp.
What makes it different
Five painted scenes, one per day of the festival, each with its own lamp to light. The walk ends in a card generator: the sender's name and greeting, written in light, as an animated card made for WhatsApp.
Inside
The animated card
At the end of the walk, anyone can write a name and a greeting, pick a deity, a colour and a language, and get a card made of light: an animated clip to send on WhatsApp, share or save.
The result
Sent across WhatsApp through Diwali, with every card shared and every lamp lit counted live on the site.
