All work
Festive · Interactive · Brand showpiece
Ravan Dahan
A Dussehra ritual you perform yourself: pick one of Ravan's ten heads, release the arrow and watch the vice burn.
The brief
A Dussehra greeting where the visitor does the burning, made to be shared on WhatsApp.
What makes it different
Ten heads, ten vices, each with its own line once it burns. Choose a head, release the arrow, and the fire, smoke and fireworks follow, ending on a greeting to pass on.
The result
Shared through Dussehra, and it brought the studio a client project.