Luxury fashion · E-commerce · Bilingual
Otto De Fiore
A refined digital home for a private-label fashion manufacturer, built to earn a buying house's trust in the first few seconds.
The brief
Private-label women's wear, runs from twenty pieces, shipping to six markets. The site had to present a manufacturer the way the best buying houses present themselves: calm, editorial and certain.
What makes it different
Five purpose-built canvas systems, one per section: drifting embroidery threads in the hero, a moving stitch-line through production, fabric swatches threading the sustainability grid, a silk ripple closing the contact section.
Inside
Behind the sign-in: the Collection Library
Approved buyers sign in with a one-time email code and get the full seasonal ranges, catalogue sheets and spec PDFs, every image watermarked to their session. The library is where browsing turns into orders.
The result
Live in English and Spanish, with a private library partners sign into instead of waiting for catalogues by email.
